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For decades, British Airways promoted itself as a symbol of British quality, professionalism, and reliability. As the UK’s flag carrier, it cultivated an image of premium service and dependable comfort. Yet for many passengers today, that reputation feels increasingly disconnected from reality. Persistent onboard issues — ranging from weak service…

Online reviews and comments have become a cornerstone of consumer behaviour. They influence purchasing decisions, shape public perception, and play a critical role in a company’s reputation. Ignoring bad online reviews and comments can have severe consequences, ranging from loss of trust and revenue to long-term brand damage. This blog…

In the UK telecommunications sector, maintaining a positive online reputation is critical to success. With millions of customers relying on these companies for essential communication services, any mishandling of reputation can lead to severe consequences, including loss of customer trust, financial setbacks, and long-lasting damage to brand image. Despite this,…

In recent years, mergers and acquisitions have become commonplace in the telecommunications industry as companies seek to expand their market reach, improve service offerings, and achieve economies of scale. One of the most notable mergers in the UK was the acquisition of EE by BT Group, completed in January 2016.…

In the digital age, online reviews and comments hold immense power over a company’s reputation and success. A single negative review can spread quickly, influencing potential customers’ perceptions and decisions. Understanding the consequences of bad online reviews and comments is crucial for businesses aiming to maintain a positive image and…

In the digital era, where information travels at lightning speed, maintaining a positive online reputation is crucial for businesses. A single negative incident can escalate rapidly, causing significant damage to a company’s reputation and financial health. This blog post explores real-life examples of companies that have suffered substantial losses due…

In the digital age, where information is readily accessible and opinions are shared at the click of a button, a company’s online reputation can make or break its success. Mishandling online reputation can have dire consequences, ranging from loss of customer trust to financial setbacks and long-term damage to brand…

In today’s digital landscape, maintaining a positive online reputation is essential for businesses. A single negative incident can quickly escalate, causing significant damage to a company’s reputation and financial health. This blog post explores real-life examples of companies in the UK that have suffered substantial losses due to online reputation…

In today’s digitally interconnected world, the reputation of a company can be significantly influenced by online reviews. A single negative review has the potential to damage a company’s reputation, affecting customer perceptions, sales, and long-term success. Understanding the profound impact of negative online reviews and learning how to manage them…